This text is a part of the On Tech publication. You possibly can join right here to obtain it weekdays.The U.S. authorities final week settled with an app that lets girls observe their durations over claims that it shared its customers’ well being data with Google and Fb. A photograph-storage app additionally settled claims that it used folks’s photographs to construct a facial recognition system.These app makers acquired in bother not as a result of what they did appeared creepy — however as a result of they weren’t upfront about it.In the US, so long as corporations don’t mislead their prospects, there aren’t many authorized limits on what they’ll do with our non-public data.That’s not nice, is it? However California has a comparatively new information privateness regulation that — whereas awkward and flawed — is beginning to present intriguing methods to empower Individuals to restrict how our information can be utilized.Final week, the Federal Commerce Fee mentioned that the ladies’s app, Flo Well being, broke its promise to its customers to maintain their data non-public when it shared delicate information together with girls’s being pregnant standing with different corporations.In keeping with the phrases of the settlement, Flo is now required to acquire folks’s consent earlier than it shares their well being data. (Flo didn’t admit it did something improper. The corporate mentioned that it doesn’t share customers’ well being information with out permission.)Folks ought to be capable of select which corporations to belief with our private data so long as they’re trustworthy about what they’re doing. Nevertheless, it’s typically an all-or-nothing, complicated selection: Both say sure to a vaguely worded privateness doc, or don’t use the web site or app in any respect.And it feels weird to me that if Flo simply releases a brand new privateness coverage, it then can share girls’s intimate data. However that’s principally the way it works in the US. Firms can do just about no matter they need regarding their customers’ information in the event that they first define their actions in a privateness coverage.The California Client Privateness Act, which went into impact a yr in the past, is beginning to chart a promising various path.Beneath the regulation, state residents — and in some instances, all Individuals — can demand that enormous corporations present folks what information they’ve about you and whom they’ve shared it with. Folks can even instruct the businesses to delete and never “promote” the information they’ve about you. (There isn’t settlement on the authorized definition of “promoting.”)The regulation isn’t good, and it’s sophisticated. Folks should go to every group that may have their information to delete or limit what it will probably do with it.However the California regulation additionally envisioned the potential of “licensed brokers” that will train information rights on our behalf. As an alternative of you filling out 100 varieties to ask 100 corporations to delete your information, you’ll decide a privateness assistant to do it for you. Client Reviews final month began providing to be a privateness assistant as a check venture.Probably the most intriguing thought is that the privateness assistant would possibly simply be an internet browser the place you verify a field as soon as and every website you go to then will get an automatic discover to ban the private data collected there from being shared or bought. Consider it as a model of the telemarketer “Do Not Name” checklist.Enterprise & EconomyUpdated Jan. 20, 2021, 5:48 p.m. ETSo far, a number of web sites have began so as to add this privateness agent characteristic. (The New York Occasions is among the many organizations concerned, each serving to to develop the browser specs and agreeing to implement folks’s selections.) If California determines that this type of privateness agent is legally binding, I count on this venture to broaden.These privateness concepts are simply getting off the bottom. However I’m intrigued by the potential of giving Individuals actual energy over our digital lives.Tip of the WeekTroubleshooting your silly (GAHHHH!) printerMany Individuals working from house through the pandemic purchased printers — and with that always got here cursing and screaming. Brian X. Chen, the New York Occasions private expertise columnist, is right here to assist:Printers are in all probability the worst expertise product ever made. My first job out of school concerned reviewing printers for a small tech journal. So I do know greater than I ever wished to in regards to the machines. Listed here are some frequent issues and options:My wi-fi printing stopped working: Final week you printed that Amazon return label over your Wi-Fi community. At the moment you may’t. Why?Often, printers go into sleep mode and disconnect out of your web community. Generally, restarting the printer will get it going once more.One other chance is that the printer modified its IP deal with — the figuring out quantity assigned to every internet-connected gadget — and now your laptop can’t discover it. You possibly can repair this by going into the superior settings of your web router and setting a static IP deal with for the printer. (Do a Google seek for the make and mannequin of your router and directions on setting a static IP.)I get an error when I attempt to print: That is frequent and maddening. Usually the issue is outdated software program. Do an internet search in your printer mannequin to search for what are referred to as new drivers or firmware updates and comply with the directions to replace the software program.I run out of ink too rapidly: This will occur if you happen to purchased an off-brand ink cartridge. If this turns into a recurring drawback, strive switching to a special model — ideally the ink cartridge made by the printer’s producer.One other chance is that the printer software program is misfiring and the printer mistakenly states that it’s out of ink. Once more, a firmware or driver replace would possibly assist.Lastly, keep in mind the golden rule of printers: When doubtful, reboot your printer and the gadget you’re making an attempt to print from. That generally makes the problems go away.Earlier than we go …Extra on a doable smoking gun within the Google antitrust lawsuit: One of many intriguing claims in a authorities antitrust lawsuit in opposition to Google is that the corporate and Fb teamed as much as assist their companies on the expense of everybody else’s. New reporting by my colleagues Dai Wakabayashi and Tiffany Hsu discovered that Google gave Fb preferential therapy in computerized promoting auctions and that the 2 corporations fearful they could be investigated for lowering competitors in consequence.Saying you’re doing one thing is just not the identical as doing it: Fb has mentioned that it stopped routinely recommending folks be a part of the sorts of partisan political or social teams that generally steer folks to excessive concepts. An evaluation of some Fb customers’ information feeds by the Markup discovered the location didn’t really cease these automated suggestions.It’s an opportune time to wallow in nostalgia: On eBay, you may take pleasure in a childhood love of Sassy journal.Hugs to thisTwo teams of penguins — one going to the water and the opposite coming again — cease for a chat. (OK, I don’t know in the event that they’re chatting. Indulge my creativeness.)We wish to hear from you. Inform us what you consider this text and what else you’d like us to discover. You possibly can attain us at [email protected] you don’t already get this text in your inbox, please join right here.